In addition to the FW2023 NYFW physical runway, PRIVATE POLICY is collaborating with AR fashion platform, ZERO10, to recreate three items from the collection into virtual pieces, giving fans the opportunity to try on designs right after they see it on the runway. The items will be available for try-on through the ZERO10 app. Additionally, in partnership with Afterpay, ZERO10 will be giving early access to NYC locals; with a unique QR code distributed throughout buzzy Tribeca and SoHo, consumers will be able to try on the three AR items from the upcoming collection on the street.
Try on now on the ZERO10 App:
ZERO10 is a leading AR-fashion platform that offers a unique virtual clothing try-on experience for fashion brands, designers and users. Powered by the recent innovations in computer vision and computer graphics, they are developing core technologies including 3D body tracking, Real-time multi-class segmentation, and Cloth simulation that allow clothing to look the most realistic and make the try-on experience high-quality. Previously partnered with established designers and artists such as Tommy Cash, Crosby Studios, Maisie Wilen, Barragán, and others, ZERO10 empower brands and digital fashion creatives to embrace the new virtual world with the help of the state-of-the-art Augmented Reality (AR) technology.