PRIVATE POLICY designed a Summer Mini Cooler Tote Bag and Checker Printed Silky Camp Shirt, inspired by the iconic White Claw black and white color combo and the wave logo.
The Mini Cooler Tote Bag is a true genderless designer bag, based on our Garden Tote Bag, chic and functional. With a heavy duty canvas outter layer, silver embossed logo leather plate, our classic silver hardware, a leather cross body strap, and the silver insulation lining inside, it is a cute mini cooler that holds 3 cans of White Claw Hard Seltzer perfectly for a summer park or beach moment. No compromising on your style or our high end quality, while being an eye catcher.
The Checker Print Camp Shirt has our signature PXL checker print as well as the White Claw wave element along with the logo in circle form, looking like the logos are riding the waves. The fabric is light, breezy, and silky, yet they are durable and ready for the sand or glass you will encounter all summer long. A perfect everyday statement piece.
Furthermore, the launch party was a beautiful celebration of fashion, art, and music at Doors NYC in Soho. Artist DOT (Daniel Shoykhet) created a painted mural wall with his signature checker patterns and Grammy nominated Valerie June performed at the event.
See the event Reel here.