An unusually balanced capsule collection, with heritage brand Coca-Cola®, was reworked through PRIVATE POLICY’s unique lens. Two juxtapositions bound by shared values, the sporty mini collection is a nod to equality and community.
About Coca-Cola® Starlight:
Space holds unlimited possibilities. There are so many undiscovered planets out there. Each home to unbelievable secrets waiting to be revealed.
Coca-Cola has already been to space in 1985. True Story. For our next mission, we’re going further. Into the unknown. And we’re bringing the next generation of curious minds with us. In 2015, astronomers found mathematical evidence of an undiscovered “Planet X” deep in our solar system. A shimmering red sphere, glowing in the blackness of space. A mysterious world of untold experiences, waiting to be explored. New. Surprising. Sensorial.
But wait, hold the spacesuit. You won’t need it for this mission. Just close your eyes. Take a sip. And we will take you on a journey between the stars. Revealing Real Magic, in a way that only Coca-Cola can.
Now along with the Coca-Cola® Starlight launch in North America, our limited edition Starlight graphic t-shirt is available for pre-order only at PRIVATE POLICY e-shop till March 12th. The special "laser print" t-shirt magically turns into holographic rainbow with a flash of camera. This PRIVATE POLICY x Coca-Cola® Starlight t-shirt will be shipped late May 2022, just in time for your Summer experience with a sip of "outer space".
SHOP THE Coca-Cola® Starlight design here.