In an exciting new collaboration, PRIVATE POLICY and Coca-Cola® Creations have created a limited-edition line of apparel and accessories. This collection, a co-creation born out of unexpected moments of real magic, teases the launch of a new Coca-Cola® Creations drop to be released on Feb 20th, with show guests being the one of the firsts to try with a blind tasting. Each item in the collaboration collection reflects the electrifying universe inspired by the new Creations drop, which combines the powerful youth culture of PRIVATE POLICY and the creativity and innovation of Coca-Cola® Creations. These exclusive items, adorned with classic PRIVATE POLICY elements like metal hardware and inflated pop-art applique, capture the spirit of innovation and passion.

 

Fans can pre-order the limited edition pieces on the PRIVATE POLICY e-shop: https://privatepolicyny.com/collections/coca-cola-k-wave

The collection will be available for purchase in select retail stores worldwide including Revolve, Urban Outfitters, Adekuver, Assemble by Reel... Participating retailers can be found by visiting https://privatepolicyny.com/pages/stockists.

 

After the runway show guests enjoyed the afterparty at Soho Grand Hotel - Clubroom, in partnership with Coca-Cola.